Mistakes in Google AdWords Aren’t Always Obvious We all make mistakes with Google Ad Words. Seriously, all of us. It’s a tricky platform to navigate around, let alone optimize. Generating steady revenue from Google AdWords is entirely possible (ask our clients!) – but it’s easy to make mistakes when setting…
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Even for the strongest brands, COVID-19 has had a notable impact on businesses around the world. Most companies that somehow have stand out during this time, is because they thought about their marketing strategy post COVID... and made necessary changes. While some industries experienced a boom – (food delivery services…
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Your Websites Fundamental SEO Is More Important Than Design There’s no dispute that a website should be well designed, with a creative branding structure that really sells your business to web visitors. Right? No-one wants an ugly website. But the online marketing industry has fallen into somewhat of a dangerous…
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Whether or not JavaScript is dead has no clear, forward answer. The world of web development is fast changing to say the least, with new languages and protocols seeming to pop up every couple of minutes. Remember when HTML Flash was a thing? But a strange debate we’ve been hearing…
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If there is a way to increase the success of a Google Ad Words campaign, we are all over it – like white on rice. (Is that phrase still cool with the kids?) Whether that be increasing our clients click-thru-rates, conversion rates or quality score, we get pretty excited when…
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Keyword Stuffing Is an SEO Killer (And Here’s Why) Guys- keyword stuffing kills your SEO. SEO and keywords go hand in hand. Arguably one of the most important aspects of sound SEO, keywords play an insanely vital role in your search engine placement. They are the link between what your…
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How to Setup Google Ads That Work Setting up Google Ads to boost your online marketing campaign does not automatically mean success. You probably have heard people telling you how they ended up wasting time with Google Ads. It only means that there are no guaranteed results here. Do not…
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SSL Certificates & Website Safety (What You Might Not Know) Following the release of Google Chrome, it became a dangerously common misconception that websites without an SSL certificate are unsafe- and should likely be avoided. And while this is true, we often struggle to communicate to our clients that even…
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How to Perform an SEO Audit An SEO audit may not ring a bell for someone who does not consider himself a web design expert, but it is a task that anyone with basic SEO knowledge can perform. Ask anyone who knows a thing or two about how business websites…
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What the COVID-19 Pandemic Means for Online Businesses (And Tips to Adapt) There is no shortage on fear, panic and anxiety surrounding COVID-19 and the halting affects this pandemic has had on our everyday communities. As the world dwindles down to ordered self isolation and essential services only, many business…
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