Keyword Stuffing Is an SEO Killer

Keyword Stuffing Is an SEO Killer (And Here’s Why)

Guys- keyword stuffing kills your SEO.

SEO and keywords go hand in hand. Arguably one of the most important aspects of sound SEO, keywords play an insanely vital role in your search engine placement.

They are the link between what your potential clients are searching for, and when/how thy view your business online.

Singular words, or phrases- keywords help connect search engine users to your online content. Keywords are found everywhere within your online strategy- social media, your website, PPC and even Youtube!

Too little, or the wrong keywords? You may as well be sleeping on the Internet.

With that being said, it would make sense to choose a few top performing keywords and use them everywhere and as much as possible. The more the merrier, right?

And the more anchors you have to your line content from each search, the more you will be seen.

Well, no. Not at all actually. The intelligence of search engines far surpasses shoddy practices like keyword stuffing- among others, like backlink farming, spam ads and duplicate content.

What Is Keyword Stuffing?

Funnily enough, keyword stuffing used to be considered a leading SEO practice.

Loading the same keywords into every area of your online content- both the front and back end – used to gain an unfair rank advantage in search engines. The top SEO experts would stuff the same few keywords in their meta tags, content, backlink anchor text, alt images etc. for simply better SERP rankings.

But even back in the days where it was acceptable, it was still spammy and annoying- but Google and other search engines found it downright devious in a world where transparency and genuineness is heavily demanded online.

You will 100% be penalized for keyword stuffing, but it doesn’t mean that content curators out there don’t do still do it for rankings until they are caught.

Why Does Keyword Stuffing Kill Your SEO?

The minute Google noticed the amount of keyword stuffing going on out there, they were quick to crack down and implement strict guidelines on how repetitive you could actually get when curating content.

Seriously, they wrote an article about it.

And why goes Google care so much about keyword stuffing? The answer to that lies in the user experience. Google wants to uphold themselves as the search engine that delivers valid and helpful answers- if they can’t, people will just use other sources.

To increase the quality of each searchers experience, Google updated their algorithm to scan and point out keyword stuffing. If you’re manipulating your SERP rankings, rather than earning it, your content will be penalized.

And really, it’s not all about Google and SERP rankings. Don’t forget, actual humans read your content- and it’s them that will be the true qualified leads and sales. Keyword stuffing can never sound natural, and it will never sound genuine. To the average human, it will read as robotic and repetitive and that’s bad online marketing all around.

How Do I Know If I’m Keyword Stuffing?

Of course, there is no easy answer to this question. It’s a total grey area.

Keyword stuffing vs. keyword optimization is a tricky thing for even SEO experts to master. The execution of just the right amount of keywords and strategic placement is an art in itself.

At the end of the day, you’re satisfying the need for transparent and genuine content for the user with the demands of a robotic search engine.

And that’s tough. But what you’re aiming to achieve is health keyword optimization, working natural and true content around a few keywords that accurately describe your business.

Healthy keyword optimization does not force content based on leading searches- it will mirror what your business offers and what your specific market is searching for.

Your content should also provide helpful, relevant content specific to your business as a primary goal, with strategic placement of relevant keywords as a second goal.

There’s a Formula To Avoid Keyword Stuffing

As with a lot of content creation, there isn’t a black and white rule to avoid keyword stuffing. At RAD, we do use a benchmark that helps us create natural, engaging content. Without the use of repeated keywords every two sentences.

We write with keyword density in mind.

Keyword Density =
(Number of words in copy) / (Number of times keyword appears in copy)Best practice is to remain around the 2% mark. This indicates your copy is natural but contains enough keywords to help positively boost your SERP ranking.

There are some companies (and sadly, agencies) that will try and by-pass this by putting text on the page that is the same color as it’s background. Readers can’t see it, but search engine crawlers can.

PSA- Google knows, and you’ll be penalized.

Others repeat keywords in comments, reviews, in the sites code and more to again, trick the search engine crawlers but not interrupt the user experience.

Again, Google is smarter than most of us and will catch it.

The best way to avoid keyword stuffing is by curating raw, real and smart content. That engages readers on a natural level. Your website will rank higher on the SERP engine- and stay there- by appeasing Google AND your readers. Yes, it will take longer- great SEO is gradual and requires consistent work. If your work is wholesome and true, your place on the SERP will be as well.

SEO Practices That Make Google Penalize You

Updated: Dec 15, 2022 10:00am SEO Practices That Make Google Penalize You
Originally Published: Dec 15, 2021 8:43am Top 10 of the Worst SEO Practices That Make Google Penalize You

SEO Practices That Make Google Penalize You

One of the worst things that could ever happen to an eCommerce website is a fall in ranks. Usually, bad SEO practices are the usual suspect behind. And that is mild if you compare it to what can happen when you’re penalized by Google. But what could ever cause Google to penalize you?

A lot, actually. You’d be surprised by the number of black hat tricks or bad SEO practices employed by webmasters in order to appear on Google’s page one. However, for the purpose of this article, we are only going to list the top 10 of the worst SEO practices that make Google penalize you.

1. Keyword Stuffing

There was a time when site owners actually got away with this bad SEO practice. But I am getting ahead of myself. You’re not sure what I’m talking about because this is such an old practice–perhaps before your time. What is keyword stuffing? Let me let Google tell you:

“Keyword stuffing” refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

In other words, Keyword stuffing is when you place your keywords too many times in your web content. You’ve probably seen it, because unfortunately, it is still being used today, but didn’t know what it was. Have you ever been to a website after your search term produced some favourable looking results, but when you try to read the article it doesn’t really make sense? I like WebFX’s example (The keyword, in this case, is “yellow rubber duckie.”):

“Get a yellow rubber duckie for your children”. A yellow rubber duckie is a charming toy, so buy a yellow rubber duckie today. With a yellow rubber duckie, you can have tons of yellow rubber duckie fun. It’s easy to make bath time great with a yellow rubber duckie, and a yellow rubber duckie from our company guarantees yellow rubber duckie enjoyment.

According to Google, don’t do that. Not only will it damage your brand, but you will lose credibility with your clients. Your website falling in Google rankings is also a negative outcome.

2. Duplicate Content (Whether Yours Or Others)

What is duplicate content? Let’s hear from Google: Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or are appreciably similar.”

In other words, either you or someone working for you decided that the content on another website matches info you would like to share with your audience. However, instead of using the content as reference, you instead chose to copy word for word that content on your website.

If that is you, stop it! It’s not worth it. We know content is king. That’s why the Best SEO in Canada offers evergreen content at affordable prices. We guarantee that every article written will pass plagiarisma.

We know that by and large, people are honest, so sometimes mistakes happen. You didn’t deliberately set out to duplicate content, however you recently updated content on your website, accounting for the duplication. If this is you, don’t panic. All you have to do is use 301 redirectswhen you create new pages so that the old pages are no longer accessible.

You can also use the tag: rel=canonical for pages with similar content, in order that Google, or any other search engine for that matter, will know which content is the original; while the “no index” tagshould be used for those pages you do not want Google to search.

Let’s take this article for example: You’re reading this article, Top 10 of the Worst SEO practices That make Google Penalize You, and we noticed that it was getting traction and moving up the ranks, we could not use this content on any other page or website that we own (even though we are the original owners of the content). We would be penalized by Google if we were to “duplicate” this content.

3. Scraped Content

Further to #2 is scraped content. What’s the difference, you ask? It’s like apples and oranges. They are both fruits, but not all fruits are apples or oranges. So scraping does result in duplicate content, however, the act of scraping is deliberately copying and pasting content and publishing it as your own.

While Google will overlook duplicate content if they recognise that identical content which (often unintentionally) appears in more than one place on your site, they will penalize websites with scraped content–and you can bet they know the difference.

4. You’re linking to low-quality sites

According to Google, “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.”

So, if you have links pointing to low quality websites, Google will penalize you.

5. You’re buying links

Further to #3 above, is the practice by link builders and some webmasters of purchasing links. Whether you choose to pay for a slot on a blog post so you can add links, or you are directly purchasing links in a directory, buying links is one of the fastest ways for you to get penalized by Google.

According to Google, exchanging money for links, or posts that contain links is considered a violation of their guidelines.

6. Coaking

“Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected”. (Google’s Webmaster Guidelines.

It is a very bad SEO practice to show one content to the web crawlers in order to rank higher, while showing a different content to your site visitors. If you do this, you will be penalized by Google.

BTW, Google is aware that hackers use cloaking to hide their activities, so the only instance you will not be penalized by Google is if your website gets hacked.

7. Auto-generated content

Interestingly, this makes the top 10 list because Google does take action against websites where content is automatically generated (also called “auto-generated”—content). Believe it or not, filling pages with auto-generated contents is a sign of bad SEO practices.

If your content is “translated by an automated tool without human review or curation before publishing”, “generated from scraping Atom/RSS feeds or search results” and “generated through automated processes”, among others, they are all considered auto-generated content and will be penalized by Google.

This is sometimes done to save time and money, but you could end up being penny wise and pound foolish. If you must have these types of content on your site, Google has some best practices you can implement to prevent them from showing up in Search.

8. Doorway Pages

This is an interesting one, because there was a time when doorway pages were considered good SEO practice. To use BrightEdge’s example, “…a nail salon with two branches that wants to bring in traffic for two cities may have pages targeted for each city that have the same or similar content and describe the same nail salon”.

Six years ago, this would have been an okay SEO practice. However, the good must now suffer for the bad, as search engines realize unscrupulous black hat technicians have manipulated the system to create doorway pages that lead searchers to intermediate pages (as final pages) that are not useful.

So have you guessed what are doorway pages? Indeed, it’s having multiple domain names or pages targeted at specific regions or cities that funnel users to one page. But in the case of Bad SEO practice they are sites or pages created to rank for specific, similar search queries.

According to Google, “They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination”.

9. Hidden Text

While hiding text in and of itself is no longer considered them as bad SEO practices, Google may consider it a violation of their webmaster guidelines and penalize you.

There is a saying, it’s not what you do, but how you do it. This would be one such time. For example, if your website includes technologies that search engines have difficulty accessing, like JavaScript. Or if there is sensitive information you do not want everyone to have access to.

What Google penalizes is the deliberate attempt to manipulate the system in order to trick search crawlers.

For example, making your keyword text the same colour as the background of your website or locating text being an image. Because search crawlers are robots, or bots, they don’t see the Internet the same way we do. They can see your “invisible” keywords. And they are smart enough to know the difference, especially in cases where keyword stuffing is present.

10. Sneaky Redirects

According to Google,

“Redirecting is the act of sending a visitor to a different URL than the one they initially requested. There are many good reasons to redirect one URL to another, such as when moving your site to a new address, or consolidating several pages into one.
However, some redirects deceive search engines or display content to human users that is different than that made available to crawlers. It’s a violation of Google Webmaster Guidelines to redirect a user to a different page with the intent to display content other than what was made available to the search engine crawler”

So there you have it: Straight from the proverbial horse’s mouth. Need we say more?

Final Thoughts

We at Best SEO in Canada know you would never wittingly use any of these top 10 worst SEO practises that make Google penalize you. But just in case you unwittingly did and now your website has lost its ranking. Don’t panic. It’s reversible. Let us help you.

AJ Frey and his team “have a constantly evolving proven whitehat secret recipe that can help you get on the first page of Google and start converting potential leads into actual, paying customers”.

If you have questions about avoiding bad SEO practices or can suggest a few more, send them to us in the comments section below. We’d love to hear from you!

Why Is Shopify’s SEO Bad?

Shopify, not to be confused with Spotify– the world’s largest music streaming service provider, is an eCommerce platform “for online stores and retail point-of-sale systems. The Shopify platform offers online retailers a suite of services including payments, marketing, shipping and customer engagement tools,” (Wikipedia).

In other words, the Shopify platform “helps people achieve independence by making it easier to start, run, and grow a business”. Over 1,700,000 businesses in more than 175 countries are powered by Shopify. Same, it “creates the best commerce tools for anyone, anywhere, to start and grow a business”, (Shopify.com). The platform is simple, sleek and integrates well with many different apps at just the click of a button.

Plus, you don’t have to take out your wallet to start. This means, they allow you to set up your store for free, and try their service for 14 days before you’re asked for your credit card. Did I tell you that they are also headquartered in Ottawa, Canada? Nice! However, not everything shines when it comes to Shopify. So, the next question is, what’s not to love? Their SEO.

Obviously, if SEO is critical to your business, you need to read this article as I try to answer the question: Why is Shopify’s SEO bad?

Can you do SEO with Shopify?

First of all, let’s be clear, you can do SEO with Shopify. But it’s limiting. Here are many quick, technical wins.

If you are new to eCommerce and just looking for a place to start, then Shopify is the perfect place for your online store. However, once your business starts to take off that’s when you start to see how Shopify actually holds you back.

Look at it this way:

You can become 80% competitive on Google’s search engine using Shopify, but that’s it. It won’t get better. If you know what you’re doing and put in the effort, you may even rank on less-competitive searches. However, profitable rankings are extremely competitive, so trying to make up for that last 20% of lost performance will over time become frustrating.

Now that I’ve got your attention, let Best SEO in Canada show you five problems with Shopify’s SEO that might make you think twice about choosing their platform. You might even become motivated to migrate to BigCommerce–our go-to eCommerce plugin for all things WordPress.

1. Canonical URLs

The first problem is Shopify’s Canonical URLs. Canonical issues are all about copies of the same content getting spat into Google.

If you asked them, Shopify would say that they solved the problem using the rel=”canonical” HTML tag, but they would be wrong. It’s not that they’re using the code wrong (I actually love that they make it so easy). Rather, they’re simply expecting this HTML tag to do something that it was not meant to do.

For example, Northcutt, based out of Chicago, had a Shopify client with the following URLs all visible in Google when they searched for site:theirdomain.com:

searched for site:theirdomain.com; proving that all four copies were indeed in Google’s index:

/products/Batteries

/products/batteries

/products/batteries/

/products/BATTERIES/

>Their “batteries“>” product page contained the rel=”canonical” tag. So what happened?

By Google’s own definition, the rel=”canonical” tag is a suggestion. In my experience, they’ve only occasionally followed their own suggestion.

And if you tried patching things together using Shopify’s redirect tool, you would find that this doesn’t work either. At least not if the page to which you are redirecting technically exists.

We still recommend rel=”canonical” HTML tags, but it is unreliable in this situation. The role of this tag is entirely different — perhaps we’ll do another article on that at a later date. Note that in this case, too, JavaScript redirects cannot be relied upon.

These problems can only be solved by using .htaccess or vhost files. Period. And you cannot access these files on Shopify. They know this. Shopify Plus support confirmed this problem, but were unwilling or unable to fix it.

2. Breadcrumb URLs

The second problem is a variant of problem #1: Shopify creates breadcrumb URLs of products beneath categories. What that means is that you will often find two copies of the same page in Google’s index:

/collections/collection-title/products/product-name

/products/product-name

So using MinistryofSupply.com (a clothing store) as an example, Shopify’s default canonical behaviour will state that only the second URL should get indexed. I.e. /products/product-name:

However, a search on Google proves this suggestion often just doesn’t work:

shopify SEO

This, right here, is just foolish behaviour. What is the purpose of creating so many conflicting URLs with the same content? None. There is no benefit. Worst of all, like problem #1, Shopify will not provide access for you to solve this problem.

3. No Plusses, Please!

The third problem with Shopify’s SEO is the inability to modify the indexing file, which contains the + sign that must be deleted in order for search engines to crawl the site. Let me explain. There is a file named robots.txt that sends signals to Google about how to index your site, and all other sites. On Shopify, you cannot edit this file. Here’s what’s inside by default:

# we use Shopify as our ecommerce platform

//User-agent: *

//Disallow: /admin

//Disallow: /cart

//Disallow: /orders

//Disallow: /checkout

//Disallow: /3092321/checkouts

//Disallow: /carts

//Disallow: /account

//Disallow: /collections/*+*

//Disallow: /collections/*%2B*

//Disallow: /collections/*%2b*

//Disallow: /blogs/*+*

//Disallow: /blogs/*%2B*

//Disallow: /blogs/*%2b*

//Disallow: /*design_theme_id*

//Disallow: /*preview_theme_id*

/Disallow: /*preview_script_id*

//Disallow: /discount/*

//Disallow: /apple-app-site-association

//Sitemap: https://ministryofsupply.com/sitemap.xml

//# Google adsbot ignores robots.txt unless specifically named!

//User-agent: adsbot-google

//Disallow: /checkout

//Disallow: /carts

//Disallow: /orders

//Disallow: /3092321/checkouts

//Disallow: /discount/*

//Disallow: /*design_theme_id*

//Disallow: /*preview_theme_id*

//Disallow: /*preview_script_id*

//User-agent: Nutch

//Disallow: /

//User-agent: MJ12bot

//Crawl-Delay: 10

//User-agent: Pinterest

//Crawl-delay: 1

Most of these instructions are useful. However, these default instructions also cause problems. Not least of which is that products and vendors that contain a plus (+) or a space character will be blocked from crawling. Take a look again at the instructions. Do you see those lines that contain a “+”, “2B”, or “2b“? Those “instructions” keep those pages from being added to Google’s index. They also disrupt Google’s crawl pattern, which can lead to other indexing problems.

4. That Blog… It’s No WordPress

The fourth problem with Shopify’s SEO is its blog. Indeed, every eCommerce site should have a blog for content marketing. Not doing content marketing? Why ever not? Don’t you know it is always better to own attention rather than rent? In order to thrive, mature brands must become natural link-earning machines.

But let’s be real: Shopify is an eCommerce platform, not a content-marketing platform.

I mentioned WordPress at the beginning of the article with good reason. WordPress is the number one content management platform on the planet. According to the latest statistics. as of March 11, 2021 some 455,000,000 websites are using “>WordPress right now! That means around 20% of all self-hosted websites use it, too.

Shopify has a default blogging engine, but there are too many issues and limitations that are beyond the scope of this article. Suffice it to say, the solution would naturally be to install WordPress in a subfolder on the site for your blog. Sounds simple enough, right? Wrong. Shopify does not allow you to install anything in a subfolder on their site. You will have to host the blog somewhere else and then point the subdomain there, like content.yoursite.com.

In SEO, a closer affiliation is implied when your content shares the same subdomain (such as “www”). This is why it is a part of our best SEO practice to host your blog, news, ebooks, infographics, etc, in a subfolder. However, on Shopify, you can’t do that.

5. The Rest

If by now you are not convinced Shopify’s SEO is bad, then it makes no sense to continue, so we’ll just lump all the other problems as “the rest”. Moreover, I’ve given you a taste of how limiting Shopify’s SEO capabilities can be. But it doesn’t get better. It gets worse; especially once you get into creative keyword architecture, segmentation for account-based marketing, performance tweaks, and other situational fixes (the rest).

Conclusion

Shopify is a great eCommerce platform–for beginners and nontechnical users of the Internet. However, if you are a developer, SEO expert, or a business person with a huge eCommerce store, be aware of what you’ll never be able to do with Shopify’s SEO:

First, customize robots.txt
Second, customize web server headers
Third, customize URL handling and subfolders
Four, install the world’s greatest content management system for your link-earning endeavours.

Those aren’t just unsolvable problems. They’re three categories of problems and then some. For these, there are no hacks or workarounds. So, if SEO is critical to your business, Shopify is not for you. Why is Shopify’s SEO bad? In a nutshell: There’s no room for growth–your growth!

At Best SEO in Canada, AJ Frey wants to see you grow. He wants to help your business to scale up. As an SEO expert, he knows how to get your business ranking on Google’s page one, using only organic search strategies, because he hates PPC.

“So whether you’re an enterprise company or a small independent business, your success online depends largely on ensuring your target audience finds you on Google” through SEO. AJ Frey offers an extensive range of SEO services, exclusively for driving traffic in order to meet your lead, acquisition or sales objectives. So are you ready to make that move? Give AJ Frey a call at 250-801-6588 or drop him a

So, did we answer the question, “Why is Shopify’s SEO bad”? We surely hope so. Let us know in the Comments box below.

It’s 2020: Is JavaScript Dead?

Whether or not JavaScript is dead has no clear, forward answer.

The world of web development is fast changing to say the least, with new languages and protocols seeming to pop up every couple of minutes.

Remember when HTML Flash was a thing?

But a strange debate we’ve been hearing about is whether or not JavaScript is “dead”- with some developers claiming Java has been six feet under for years and others claiming it’s still a highly valuable programming language.

And the answer? Well, there isn’t one. It’s a continuing battle of “yes” and “no” from opposing sides.

While we don’t want to say it’s the east side, west side battle of the web development world….

It kind of is. So, is JavaScript dead?

Let’s hash it out.

First Off, What Is JavaScript?

Put simply, JavaScript is a scripting/programming language that lets developers build complex features on a website.

If you visit a site and the page does more than stand still and present stagnant information for you to look at, you can almost guarantee that Javascript was used when developing that website. JavaScript is the function behind content updates, 3D graphics, scrolling videos and maps.

Basically, if web technologies were a cake, JavaScript would be the third layer- typically complementing HTML & CSS.

The web layer cake, for reference:

HTML: this is the language that is used to form the basic structure of a site, and provide meaning to the content on our site. Example: paragraphs, headings and data tables or simply embedding images and videos in a page.
CSS: the language of style. CSS is the font styles, the colors, backgrounds- basically the design- of the framework we have set in place with CSS.
JavaScript: the bells and the whistles of our websites content. Any dynamic content, or anything that moves, can usually be attributed to JavaScript.

Alternatives To Java Script

The whole idea that JavaScript has died came from the emergence of similar alternatives. While Java is the rea OG of “fancy web stuff”, this constantly evolving industry has of course produced alternatives that web developers have put under their belt.

Much less known of course, these programming languages have found their way into many great websites across the globe:

Dart
TypeScript
Kaffiene
Elm
CoffeeScript

The kicker, though? All these have to be transpiled through JavaScript before becoming deployed anyway.

So, is there an alternative to JavaScript? The best answer is- no, but kind of.

But Wait….Is JavaScript Dying Anyway?

Sigh.

There is no straight forward answer to that.

Statistically, no- JavaScript is not only alive and well, but prospering. 95% of websites worldwide utilize JavaScript, and JS is considered a standard language in the world of programming.

Most web development positions won’t even consider your application if you do not speak JS.

JavaScript Develops Web Content That Everybody Can Use

If you piled all the source code written in the last decade into piles, JavaScript would be the biggest pile.

Which may make you wonder where the idea that JavaScript is dead came from.

Admittedly, we are kind of Reddit addicts here at RAD– we often engage in communications with other developers about software, programming etc. So, it’s not a surprise that the best answer have found came from Reddit “zanfar”:

Nobody says “X is dead” when X is actually dead. The statement usually means something like “I found this really cool other thing that I think is better than X” or “I’ve been an internet/journalism troll for years and recently found some anecdotal evidence that finally supports my dubious claims.”
Learning a language–any language–is valuable. Yes, even Basic.
Even if JS somehow became the absolutely worst thing ever tomorrow, it would still be around and used for quite a while as nothing else is really supported as widely as JS–could be over a decade based on realistic browser upgrade cycles.

That’s not to say that there are components of JS that could be improved, or components of JS that aren’t open for competitors:

Client-side Security Since the Java Script code is viewable to the user, others may use it for malicious purposes. These practices may include using the source code without authentication. Also, it is very easy to place some code into the site that compromises the security of data over the website.
Browser Support The browser interprets J-S differently in different browsers. Thus, the code must be run on various platforms before publishing. The older browsers don’t support some new functions and we need to check them as well.
Rendering Stopped A single code error can stop the rendering of the entire JavaScript code on the website. To the user, it looks as if JavaScript was not present. However, the browsers are extremely tolerant of these errors.

And yes, JavaScript can be ultra ultra slow

On the whole, Java Script is a widely accepted and used programming language that doesn’t appear to be going anywhere.

Java Script isn’t dead, but it doesn’t mean that competitors aren’t slowly trying to take it’s place. It does seem that once there is a new entrance into the market- even if they’re not really comparable- people start to claim that components start to die off.

In this case, we can’t find evidence to support Java Script doing anything other than remaining strong in a very digital world.

The Top Pricing For SEO Audit Services In Canada Ranked

Updated: Nov 28, 2022
Originally Published: Sept 30, 2021

The Top Pricing For SEO Audit Services In Canada Ranked

An SEO >audit refers to a full analysis of all the factors that affect a website’s visibility in search engines. It determines the strengths, as well as the weaknesses of your website when it comes to SEO. Let’s find out below about top rank pricing for SEO audit services in Canada.

An SEO audit can give you insight into the challenges you’re facing, why you may not be achieving your SEO goals and also realise the strategies your competitors are using to be successful. Based on the results from the SEO audit, you receive a list of recommendations from an SEO expert like AJ Frey (Rad Websites – Best SEO in Canada), who further implements these recommendations on your behalf, if you do not have your own SEO team.

There are many articles on the Internet for DIY website owners on how to conduct an SEO audit. However, if you’re not tech savvy, or have the time to do a thorough audit, enlisting the services of an SEO expert is the best gift you could give yourself. But how much should you be doling out to an expert to audit your site?

In this article, we are going to list the top rank pricing for SEO audit services in Canada. Check No. 5.

SEO Audit Services In Canada

1. Arhefs

At the top of the list is Ahrefs –a well-known toolset for SEO analysis. Though based in Singapore, Ahrefs is worldwide, including in Canada. They make the top of the list because their prices range from US$99 – 999/month, with a wide array of services, including their SEO site audit tool for DIY web owners.

An SEO site audit tool automatically audits a page on your website — all you have to do is enter your Url. The tool then “crawl” your site before generating a report, which highlights the strengths and weaknesses of a webpage. Other SEO audit tools on the market include Moz, Semrush, Alexa, Serpstat, to name a few.

Most SEO audits have two things in common: They’re too technical and they take DAYS (or even WEEKS) to complete! Ahrefs SEO audits take hours. They do have a caveat: If your website is HUGE, i.e. hundreds of thousands, or even millions of pages—it may take longer than a few hours. However, for most small to medium-sized sites, this should be doable in hours rather than days.

They also give you a breakdown of their SEO audit process:

Steps 1–4: check for BIG issues (that may be holding your site back)
Steps 5–9: uncover easy-to-fix on-site problems;
Steps 10–12 analyze organic search traffic (and find low-hanging opportunities);
Steps 13–14 backlink analysis (VERY important!);
Steps 15–16 content audit AND “content gap” analysis.

As well as the “tools” they use during the audit process:

Ahrefs reports usually include recommendations for optimizing your webpage’s SEO.

2. Webfx

According to Webfx, whether you’re a small-to-midsize business (SMB) or established enterprise, you can expect to pay between $650 and $14,000 for an SEO audit. Granted, if you’re a larger company with a bigger website, you will have higher SEO audit costs than a startup with a small site.

Like the size of your website, several factors affect the price of your SEO audit. Their figures quoted are also one time prices–but again, depending on the size of the website and other factors. WebFX also provides SEO services to clients around the world! So whether you needSEO in Boston, orSEO in Charlotte, or Canada, they’ve got you covered.

3. Neil Patel

Well-known marketing expertNeil Patel comes in at #3 because his website generates millions of organic search traffic—about3.5 million 3.5 million. No ads, only through SEO-optimized content marketing. That qualifies him as an expert on SEO marketing.

He states that at a minimum, a technically sound website should be secure, quick to load, easy to crawl, have clear and actionable navigation actionable navigation, and not contain any duplicate links or content. It should also have systems in place to engage users even if they do hit a dead end, such as content created for 404 errors and 301 redirect pages

Finally, a site should have structured data to help search engines understand the content. This can come in the form of
schema graphs and XML sitemaps
His SEO Analysis doesn’t just point out errors, he says, but gives you step by step instructions on how you can fix each of them. Each SEO report contains video tutorials to step by step instructions.

His prices come with two options: a 30-day money back guarantee on a one-time lifetime payment ranging from $120 – $400 or a $12 – $40/month with a 7-day free trial.

4. Semrush

Semrush is a SaaS platform used for keyword research and online ranking data. It’s SEO audit tool can do a full website scan in minutes. If your website is under 100 pages you get your audit free. Their audit report includes Intuitive charts, instructions and directions for:

Loading speed
Crawlability
Content issues
Meta tags
HTTPS security protocols
Internal linking
JS and CSS errors
AMP implementation

With their SEO checker, you get a quick report card on how your site’s doing from an SEO perspective. That report can serve as a handy resource when discussing with decision makers why a professional SEO audit is necessary.

Their pricing ranges from $119.95/mo for marketing newbies, to $449.95/mo for large agencies and enterprises. Bear in mind, Semrush is a tool, not a person like No. 5.

Which brings us to:

5. Rad Websites / Best SEO in Canada / AJ Frey

SEO expert AJ Frey starts his audit with a web crawl. This procedure is so important that you need to run it first before you do the other steps, he says. Why is this important? Because this is where you identify your website’s problems for example:

duplicate contents
low word count
unlinked pagination pages
excess redirects
Loading speed
Crawlability
Content issues
Meta tags
HTTPS security protocols
Internal linking
JS and CSS errors
AMP implementation

AJ Frey’s professional SEO audit focuses on in-depth, customized assessment of your entire website by his experienced team of digital marketers. And AJ 100% agrees with Neil Patel on the many aspects he considers when performing a technical SEO audit. These include:

mobile optimization
page load speed
link health
duplicate content
schemas
crawl errors
image issues
site security
URL structure
404 pages
301 redirects
canonical tags
XML sitemaps
site architecture

For Audits they use Moz and Spyfu as their primary tools. Other tools to produce a comprehensive audit report include:

Google Search Console
Google Page Speed Insight
Google Analytics
SpyFu
CrazyFrog

An SEO audit by the Best SEO in Canada delves deep into your marketing data to analyse the meaning and implications of the site’s SEO performance. What you will end up getting is valuable insights, historical contexts (past and present performance) and meaningful recommendations from AJ Frey for what to do next.

If you do not have your own SEO team, AJ Frey offers his at competitive packages to meet every budget. The Best SEO in Canada prices range from CA$699 (for those on a budget) to CA$2499–their best value is the local Rad package at CA$1499.

6. OuterBox

If you’re an online retailer, the team atOuterBox has extensive Ecommerce expertise and can deliver one of the most detailed and comprehensive Ecommerce SEO audits available. The audit will help you be more prepared and eliminate unknowns when heading into a full comprehensive SEO campaign. Outerbox also offer a free SEO audit quote.

Their SEO audit process begins with their team analyzing your website content, code, structure and more to determine the strengths and weaknesses. They’ll also review your competitors to see what they are doing well and reverse engineer their strategies.

Their SEO audit final report will include all findings along with recommendations and how to find the problems. Their SEO audit process typically takes between 4-6 weeks. However, throughout the process you will work with various team members at OuterBox.

7. SEO North

SEO North has been in the industry for close to a decade, which means they have the experience to create a unique service and withstand the new regulations set by major search engines that may hinder your site’s high ranking.

Also, they base their SEO audit on the developed algorithms, strategies, and links. The digital marketing services allow them to work remotely, and their clients have the option to contact them anytime.Their main tasks in the audit process involve:

We check and identify the highest performing content.
Check for any website errors and identify each comprehensively.
Develop solutions and seamlessly implement them on the site

Markedly, technical SEO Audits are designed to identify technical barriers in the way of your content ranking higher in search results is what their site states. However, what can one get for CA$100– their one-time fat rate?

8. Optimized Webmedia Marketing

And finally, Optimized Webmedia Marketing is also based in Canada. They offer a “Free” SEO Audit, but by their own admission, nothing is truly free and there’s no such thing as “cheap SEO”–you get what you pay for. They’re on the list because they do offer good SEO Audits based on their testimonials–but it costs $150 per hour, which is more realistic than SEO North’s one-time fee of $100.

We can only surmise though that if they\re offering “free audit”, then they are using the foot-in-the-door technique. If so, you can expect to pay anywhere between $650 (low end), $2000 (average) to $5000+ (high end) on a monthly basis, or $100 to $300+ on an hourly basis.

Don’t expect to spend less than $650 if you choose the monthly plan, for according to OWM, they don’t do “Cheap SEO”. Cheap SEO is considered to be anything less than $650 per month and provides the level of “skill, time, and customization that is unique for every single website”.

What An SEO Audit Services Means

It was tough putting this list together because of each’s uniqueness and the wide range of prices offered by each. In most instances it was not a case of which was “cheaper”. But which is more aligned with your goals for your website.

The top rank pricing for SEO Audit services in Canada tried to find the best SEO audit service whether by a team or a SaaS platform.

Unlike many of our competitors, we did not rank ourselves first

–as we so easily could.
We believe AJ Frey at Rad Websites is the Best SEO in Canada because he provides top notch SEO service that places you on page one for your search term. Not many agencies can say that based on their own placement on the search engines.

Important to realize, Ahrefs and Neil Patel offer the best organic results. Semrush will get you on page one with paid SEO, and Semrush is an SEO tool.

Final Thoughts

Optimized Webmedia Marketing gives more flexibility by offering both hourly and monthly rates, but there’s a grey area, as they offer a “free page audit”, while stating on their blog that the “cost for a manually created audit varies from $1,500 to $10,000, with the average cost in Canada being $2,500”. You decide if this is a foot-in-the-door technique. You decide also if we were fair in our assessment by ranking ourselves No. 5.

Notwithstanding, whether we’re Noi. 5 or No. 1, at Best SEO in Canada, we don’t depend on cheap sales tactics to lure our customers. Our work speaks for itself. The fact you are here means you found us on Google’s page one.

We have done the same for all of our clients. AJ Frey is the best SEO in Canada. If you want him to carry on SEO audit services and optimize it for the search engines, just drop us a line via email, or call us at 1 250 801 6588. You won’t regret it!

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How Much Does A Website Cost in Canada?

Updated: October 1, 2022
Updated: June 16, 2020
Originally Published on July 15 2019

How Much Does A Website Cost in Canada?

Here at Rad Websites one of the first questions people always ask us is how much does a Website cost? The truth is, the cost of building a website depends on your personal budget and goals. In this article, we’ll show you the ins and outs of building a website so not only you know the process but the entire process. Depending on the complexity of your website, for example, the number of pages, plugins you are using, the amount of custom coding you have, whether it’s an infomercial website or an ecommerce, your cost will fluctuate.

That isn’t why your here and that is not what you wanna here from the Rad Websites crew. Well here we take a rad stand. I will tell you what it costs. so you can plan and dream and then reach out when your ready.

A Rad developer can cost you anywhere between $150 and $180 USD per hour. While that may seem like a lot of money, is completely worth it because the end product will reflect you and your brand. We have all seen what a cheap website looks like and at Rad affordable and cheap are way different. Rad Websites thinks that anyone can have there dream site and we have a way to affordably get you there. Rad!

Having said that, Now I am going to tell you what you need (the ingredients) to build a website. this is all part and parcel to how much does a website cost in Canada, and at the end of this post, we’ll explain in detail our cost structure and even give you some tips on how you can save money and bring that cost down. (No Skipping To The End) So what do you need to build a website? Here is the ingredient list and the steps you should take.

Domain Name

At a very basic level, your domain name is your website’s address on the internet. It’s what your customers type into their browsers to access your website. Once you register a domain name with a company like CanHost, GoDaddy or Bluehost, you’ll get the right to use that name for your website for
however long your purchased it for. You are required to renew your domain every year that you have it. Domains unless you are purchasing premium are around $25 per year. you have to renew these after the term has expired.

*RadProtip Register your Domain for 10 Years. It the maximum allowed and it shows google you believe you are here to stay!

Web Hosting

Web hosting is like the home of your website. This is where you store the content and images of your website. When a visitor tries to access your website by typing in your web address, they’ll be directed to the website files stored on your web hosting server.
There are a lot of different types of web hosting services such as shared hosting, VPS hosting, cheap hosting, WordPress hosting, and dedicated server, just to name a few. When you’re starting out, we recommend you choose shared hosting or WordPress hosting because both are the best for most website owners in terms of affordability and needs. When your website becomes more popular, you might want to switch to dedicated hosting.
Cool (Basic) Hosting with Rad Websites is $185/yr
Awesome (Mid) Hosting with Rad Websites is $349/yr
Rad Hosting (Advanced) with Rad Websites is $549/yr

*RadProtip Host your website on Canadian soil. This protects your intellectual property and your clients from prying eyes

Website Builder or CMS

A website builder makes it easy to create a website the way you want it to look. There are many choices fisher price website builders (not made by fisher price)out there including – Shopify, Wix, Weebly, Squarespace, read our blog on why to stay away from these companies or talk to AJ he will tell you.
Here at Rad Websites we always use and recommend WordPress. WordPress is the platform of choice for around 49% of all website owners. It gives you endless possibilities to create your website the way you want. It also gives you complete control over your website so you can customize it in both the front and back end. One of the key features of WordPress is it is free and open-source software so there are thousands of different tools to help you. Most Importantly and this is also the RadProTip, you own and control your website. No one else does, period.

*RadProtip Work With Rad Websites and WordPress and you always own and control your website.

Estimating the Cost Based on Your Goals

How to add it all together

Ok Now you know what the main ingredients are, but how do we get from that to a Rad Website,
Before I go on and to recap,

- Decide on a domain $20 – $200
- Choose your hosting package $185 – $549
- Speak to a digital advisor at Rad Websites to determine what you need or decide what you can affordHourly $150 USD/hr

5 hour block $140/hr
10 hour block $135/hr
25 hour block $125/hr
50 hour block $100/hr

Don’t worry if your Canadian everything is priced in Canadian dollars

With this info your basic site cost including domain and hosting is about $1500 for 10 hours of dev time, add in the hosting package and choose your domain and you pretty much have the cost of a simple one pager.

*RadProtip it is about 8 – 10 hours of work per page of your website

Alright I digress, you may also want to consider just hiring Rad Websites or someone to do it for you. If that is the case, the first thing you should consider is what is the website going to be used for. If it’s just a placeholder then you probably don’t want to spend a ton of money, but if you’re going to put through hundreds of transactions a month, then it’s worth it to spending the extra money to make sure it can handle what you and your clients throw at you. Anyways,

Do You Need A Custom-Built Website?

Installing a pre-built WordPress theme is the easiest way to roll out a new website. Especially if you are going to do it yourself. It also helps you save on costs and looks amazing. The downside, normally with these is of course, is that your website won’t be super original and might even look similar to your competition. What we like to do is have you choose a theme that you like and then we build that theme from scratch with a builder, like wp Bakery or Elementor you can work with.

However, if you want to give a unique look and feel to your website, then you’ll have to build a custom WordPress theme. With a custom site, the sky is the limit. You can do whatever you want and add any type of element you can dream of. Whether this is worth the extra cost, well…
you’ll have to decide. The answer is yes. Next to consider is?

What Features Will You Need?

When starting out, you won’t need all the extra bells and whistles. Even though it may seem like you do. Start small, it’s essential to write down the list of features that you think you will need now and the ones you’ll need down the line. This helps you streamline the entire development process and focus on features that are of high priority (the stuff that will make your life easier and those that are just nice to have. When you hire a developer, it’s critical that you communicate which features are absolutely must-haves. However, keep in mind that these might just be personal preferences and might not be the same must-haves for the people visiting your website – your customers.

*RadProtip Meet with a digital advisor at Rad Websites is the easiest way to determine what you will need to be successful.

Does Your Website Need To Take Transactions?

If your website needs a portal to take transactions, it will probably increase the cost as it’s harder to develop an ecommerce website than an infomercial website. However, as more people are buying products online, it might be worth it to spend a little extra money and give your
customers the convenience of buying in their underwear. Ecommerce Online Stores, Come with a base set of 10 simple products.
SO if you take a 50 hour block you will have a Rad Website with basic ecommerce if that’s what you need and then adding each additional product is easy, its $15/ simple product and $30/ for variable product. So 10 more variable products, would add $300 and 100 more would be $1500 – $3000 depending again if they are simple products or variable

*RadProtip Variable products are products that have different sizes or colors or Flavors for example. Simple products are just that simple for example brown coffee table.

The Rad Websites Deal

Now I told you that I would show you how to save money on your website, didn’t I? At Rad Websites, we have a unique way of pricing our services. We generally bill our time in blocks of hours. We do this because our clients love the transparency, flexibility and control it allows.

If you live in Medicine Hat here is where you can save a lot of money on your project.
40% to be exact if you are a chamber of commerce member here you already get this discount!!
if you are not sign up now and you will get this discount on your project. that is an unprecedented $85/hr on any block of hours. Tell them you joined for your Rad discount on a website or just tell them AJ sent you.

Most of our pricing is peppered throughout this resource for you. if you don’t live in medicine hat that’s ok you can still get your costs down.
Rad Websites Hourly Rate is $150/hour USD, for both development and marketing.
If you purchase:
a 5-hour block of time that number goes down to 140/hour
a 10-hour block of time, drops the hourly even further to 135/hour. Purchasing a 25-hour block it drops to 120/hour. Purchasing a 50+ hour block gets our best available rate of $100/hour. Rad Websites wants your business to be online and we want it to be affordable we also have a slew of payment plans available so its not something you have to pay for all at once.

Rad Right? Like I said we tell you. now you can do it on your own if you like you know what you need to be successful or you can contact a digital advisor at Rad Websites. One more way we are making the world rad one website at a time. We look forward to bringing your business online.

2020 SEO Trends – Why Backlinks Need To Comeback

Improve your SEO with Backlinks

As if there wasn’t enough to add to SEO best practices, we want to touch on backlinks.
Okay, no- we really want to dive into backlinks, because they are just that important.
As Kelowna’s leading premier WordPress marketing agency, we work around the clock to boost our clients search engine ranking. Our toolbox is full – website development, content creation, keyword research, social stacking- but backlink building is always directly on our radar.
We’re not going to lie to you; even as SEO professionals, backlink building is hard. Backlinks are a huge part of SEO best practices, but take time and knowledge to build.

What are backlinks?

Referred to as “online citations”, backlinks are simply links to your website, or web resource, from an external website, or web source. Web sources can mean articles, directories, online archives etc. They act as a vouch of confidence for your website and content, both to users and search engines.
Backlinks are typically the hyperlinks you see in articles (you know, the clickable text underlined in blue) but can also be image tags, social stacking or listings.
Rad- we’ve got the textbook definitions out the way.
Now let’s talk about how backlinks are super essential for your website- and why.

Do Backlinks Improve SEO?

Yes. 100% they do.
Good quality, reputable backlinks boost your SERP pretty aggressively and actively contribute to your overall online marketing.
That’s why prior to Google’s Penguin algorithm update, SEO professionals around the globe were doing anything they could to gain backlinks.
Take a wild guess how Google felt about that. Let’s back up a little.
The obsession with backlinks began in response to Larry Page’s algorithm contribution- PageRank. This particular algorithm basically determined the order of search results- so who would show up or not. PageRank was the first algorithm ever used by Google to index sites and use this index to determine websites rankings.
Guess what PageRank focused super, super heavily on?
Backlinks. Once the cat was out of the bag, the frenzy of every SEO professional around to get as many backlinks as possible to boost their SERP ranking began.
It was seriously like wildfire. Experts starting bypassing the natural requirements of the algorithm- clean, quality backlinks, and creating backlink farms (as we cover later.)

So, how do backlinks help your SEO?

They are a prime example of speaking both to the user and search engines.

Backlinks and Linkjuice

Backlinks indicate trust, relevancy and authority to search engine crawlers. By another reputable site linking to yours, they are vouching for your site and letting Google know that “hey, they’re great.” It accelerates your exposure to Google bots and get your site indexed faster. Good quality backlinks produce “linkjuice” which is credible equity from one site to another. The more juice you have given to you, the stronger your site will perform in search results.
Kind of like, Redbull giving you wings. Popeye and spinach. You get the idea.

Boost Referral Traffic with Backlinks

Backlinks provide you with referral traffic. And who doesn’t want extra traffic to their website? Better yet, the traffic coming from these high quality backlinks is going to be pretty targeted and relevant to you. Free traffic is pretty rad. Search engines think so too- the more quality traffic you drive to your site, the more they notice you and the more likely they are to index you with a little love.

Rank Higher for Keywords with Hyperlinks

Hyperlinks, our little blue text links (or anchor links) even help with your specific keyword ranking. Google crawlers go as far as to see how much “support’ you have for any given keyword on your website’s pages. If they find your keyword relevant to the rest of you, it will boost your exposure on that single key term as well.
Backlinks aren’t all for the search engine though. Remember- there’s a user on the other end of the computer.

Backlinks Help You Get Seen

Backlinks give you great brand recognition and exposure. They act as somewhat of a review- a link to your site from a credible site will not only promote your brand but also – again- vouch to the user that your website is A-Okay. Repeated mention of your website throughout credible sources just adds to brand recognition; people see your brand and begin to recognize it within their online experiences.

Don’t Resort to Backlink Farming

Backlink farming is the very reason Google’s Penguin update ever came into effect.
Like we mentioned earlier, SEO experts were desperate to get hundreds of backlinks for their site once the ball dropped on PageRank- Google’s first algorithm for ranking that focused lots on backlinks.
Of course, deceptions of this algorithm were pretty easy to brew up (likely why Google stays so hush-hush about their algorithms nowadays.) By creating networks of spam websites and directories with the sole purpose of all linking to each other, paying your way into hundreds of unearned backlinks became a widely used tactic in every level of SEO out there.
That’s where the ability for site crawlers to determine the quality of the links, not just the number of them, was born.
And it’s fair. Reputable backlinks are built on trust, relationship building and genuine online presence.
Backlink farming is still a grey area. While giant networks and rings are easy to define as backlink farms, there are operating businesses out there that offer backlinks in return for pay. Crowned “black hat SEO”, buying backlinks poses as “backlink strategy growth” and still remains…..questionable.
Buying backlinks might grab you some short term SERP rankings. You might even get away with it for a while and see a huge change in your website analytics and rankings. But once Google figures you out, you can kiss goodbye to your growth – buying backlinks is a direct violation of Google’s advertising code.
Listen, don’t shoot the messenger, ok? Buying backlinks is so much easier than organically building them and can seem like a great option for those wanting to really boost their site.
We get it, honestly we do. But it’s really not worth it.
Organically growing backlinks takes time and effort, but it will pay off.

How to Build Backlinks- Naturally

Now, we can’t let our own cat out of the bag and give away all the secrets.
But, here’s some practices you can undertake to start building an army of reputable backlinks:
Add links on all your social media profiles – (hey, social stacking!)
Monitor your best performing posts and pages, and expand them routinely.
Create content that is useful and exciting to a reader- content that helps them solve a problem and share it among their networks for the same reason
Off page, build relationships with influencers, industry leaders and bloggers to trade valuable backlinks. Believe it or not, you can also strategically work with your competitors to do the same thing!
Monitor your competitors backlinks, and look to see if you can also be placed within those sources as well.

Why WordPress Is The Best

WordPress is by far the most popular open source CMS (content management system) – around 60% of all websites use WordPress and for good reason. In fact, over 10 million websites use WordPress, with 500 new ones added each day, according to the latest statistics.
In this blog article, we’ll go through the reasons why you should choose Wordpress over other CMS systems such as Shopify, Wix, Joomla or Drupal.

The Importance of E-A-T: Local SEO Guide

Over the years, the internet has been under constant development to adapt to the current needs of the technological industry. One of the most important entities on the internet is the existence of search engines. Among the plenty of factors to rank on Page 1 in search engines, we find now E-A-T. Are you familiar with this concept, and why is E-A-T important for you? Let’s find out below the Importance of E-A-T.

As you most probably know, it has gradually developed starting from 1993’s Archie search engine up to today’s dominance of Google.

The long history of search engines also comes with how search engine optimization (SEO) has evolved in these years. Today, Google is the major player in the search engine department, changing the game of optimization and introducing new SEO guidelines.

What is E-A-T?

Google introduced E-A-T (which stands for expertise, authoritativeness, and trustworthiness) as the three major factors in Google search’s algorithm. These principles are what Google uses to evaluate each piece of content that it crawls.

The three E-A-T factors are all similar concepts, but individually, they assess content.

Expertise

Expertise is evaluated from the content itself and not primarily at the website level, which means having a high level of knowledge or skill in a corresponding field is essential to crawl up to the first few pages of the Google search engine. Google is seeking content produced by subject matter experts.

Authority

Authority refers to the credentials of the content author. The reputation of the author is what makes it more reliable in the Google search engine pages and thus crawls up SEO rankings.

This can further be assessed not only with author credentials but also with the credibility derived from reviews and engagements.

Trustworthiness

The content should make the readers or searchers feel that they are consuming the right information on a website. Trustworthiness goes with showing Google the reliability of your content by showing users that they can have confidence in your content.

Trustworthy reference sources and a strong backlink profile are good indicators of a website’s Google trust.

Why is E-A-T Important?

The importance of E-A-T depends on the keywords being searched. The nature of the information that comes along with the search results matters in more crucial searches.

If the topic is about pictures of animals, E-A-T wouldn’t really matter that much but will still require reliability factors for Google to make it appear to search results.

If someone decides to search for a more comprehensive matter, say a piece of medical information or legal advice, E-A-T plays a big and critical role. Then, the importance of E-A-T becomes more evident: The search results should show reliable content backed by trusted sources.

Google decides what to bring up the search rankings with regards to the contents’ E-A-T factors.

The impacts of content released by Google search results can be potentially important or critical from a searcher’s point of view, so the way E-A-T works in SEO is complex and can take time to master.

What Gives a Website Good E-A-T?

Improving E-A-T is a process that is done carefully to make sure you are being trusted by Google to keep among its rankings.

Having a good and important E-A-T is evaluated not only on the quality of the content produced but also on the website it is crawled from. A good website reputation starts with the proper author or organization profile.

Here are some ways to help in improving your E-A-T factor:

1. Review content and keep them up-to-date

Whenever you produce content that you know will be relevant for a long time, never forget to review its resources and update information as needed. The world is ever-changing, and the information in the content can just abruptly change as well.

Keep your content up to date as more important information comes available. A simple review of the backlinks and references is enough to make sure your content is citing a reliable and working source.

2. Optimize the website profile tabs

More than the quality of your content, the other important tabs on your website are your ‘About’ and ‘Contact Us’ tabs. These are crucial in introducing the credibility of the information you are showing to users.

Optimizing the author’s pages also helps Google in understanding your authority and expertise over the subject matter in your content. Flashing your authors’ credentials is a good way in building up trust for the users to consume your content.

3. Build high-quality links

One of the best ways to increase traffic on your website and content is through backlinks. E-A-T is largely based on building up your reputation around links and mentions from more credible and authoritative sites.

Google is good at understanding which links count in searching factors, so it is better to consider prioritizing high-quality links to build up your link profile.

4. Develop an effective content strategy

Build up a working content strategy that you can maintain. Strategizing comes first before putting your content to work.

The essential parts of content strategy are defining your goals, identifying your audiences, and reviewing your metrics. For starters, it is a trial-and-error job and may take time to see the results if the strategy is effective.

Once you have defined your own personalized content strategy that works for your website, you only have to rinse and repeat the whole process in producing more content.

5. Make sure you are checking facts

One factual mistake in your content can have a grave effect on your website’s information. You have to keep checking if you are stating the right information through reliable sources.

Fact-checking is a must for content that provides crucial information to users. This would depend on the subject matter, but this mostly needs to be done for every content.

Wrapping Up

Simply put, the importance E-A-T remains on the principles in the SEO field. They are all about the reliability of the content produced by a website. Developing a good content strategy and building up a good website profile will strengthen your site’s reputation and will help you rank up Google’s algorithm.

Start building up a good reputation if you want your website to rank up. Keeping your credibility up is a thorough process that needs a whole lot of patience, but it needs to be!

Being a go-to content for user consumption is quite a big deal. But getting it to that point is a bigger challenge that requires work. Highlight the importance of E-A-T and make it better for you.

Techniques to Reduce Facebook Ads Spend

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WordPress Competitors: The Negatives Of Using Other CMS Systems

We’ve discussed why WordPress is so popular but now we’re going to look at other CMS systems and website builders and see how they stack up against WordPress. Although not an extensive list, here are a few of the most popular.