When building a website, having a design that works is crucial for your website’s success. If you haven’t designed a website before, you probably don’t know what elements you need, but that’s totally okay!
Having a properly designed website that continues to grow with your business will ensure you succeed, online and in real life. Keep reading to learn about how what you need to ensure your website’s success.
Setting a good first impression
Having an aesthetically pleasing and functional design on your website will ultimately mold how someone views your business. This happens in only seconds upon their visit which means making a good impression is vital for you, if you want them to remain on your webpage.
For example, if you haven’t updated your website with new features or content in a while, someone may find your website outdated and they might decide to check your competitor’s website because it looks more up to date.
Another common mistake that people make when designing their website is that their design is unappealing because they haven’t stuck to a concrete them or layout. You want to be sure your website is easy to understand and navigate or people will quickly lose interest.
Web design and SEO
Your web design and how you create content for your website work hand in hand. Having the right search engine optimization fundamentals is one of the most important things for your website because this is what draws in your audience and the more people visiting your website means more people are taking an interest in your business.
You want to ensure your web design is functional with your content – this means your web page coding is SEO compatible. If you’re just familiarizing yourself with SEO and need help designing your website, Best SEO in Canada is a perfect company to turn to for help.
When someone sees your website and thinks it is designed nicely, it could mean that they think you will treat them nicely when it comes to customer service. Having a good web design gives your audience insight into how much you will care about them as customers.
Simply put, if your design is lacking in effort, someone looking at your page might think you won’t put any effort into them if they were to become your customer. We’re living in 2021 and an online presence is just as important, if not more important than in-person impressions. Having a modern and appealing web design means your audience will feel welcomed and invited when they visit your page.
The design of your website is the face of your business in the digital world so make sure it gives viewers the best possible first impression.
If you visit a poorly designed website, are you going to trust that company? Likely not. If the information is outdated and the design is difficult to follow, they might not think your website is real or it could come off shady all because of its poor design.
If someone is online shopping for a product and they are planning to put their banking information into a website, they aren’t going to do so on a webpage that is poorly designed or something that doesn’t look legit.
Instead, they will find a different website that comes off trustworthy and will place their order there, meaning you’ve lost out on a potential customer.
Having this trust with your online audience will keep them on your site for a longer period and will compel them to return. In turn, you will create more opportunities for your business to grow.
To keep up with your competition
To stay relevant and on top of your business, you must keep up with your competitors. This is huge when it comes to web design because your competitors are most likely producing proper websites if they are indeed your competitors.
Having a proper and unique web design will help you stand out from your competitors but if your website is old and outdated, your website might be the reason you’re falling behind them.
The design of your website might be the only thing that makes you stand out if your prices and services are similar to other businesses.
Consistency and branding
Staying consistent with your website will help you build your brand. If you want more people to remember your business, stay on top of your website when it comes to things like colour, font, accessibility, style and layouts.
You want to make sure that each page on your website is consistent. Avoid having a different theme or design on each page because this will make it look unprofessional. If you’re starting from scratch, then you must decide on what colours to use for branding.
If you already have brand colours or a logo, you will want to align this to match with your website. Once you figure out your colours, you want to focus on keeping your layout clean and simple while drawing attention to important parts such as what you’re trying to sell or the services you’re trying to provide.
Stay simple when it comes to font as well. You want to choose something that is easy to read and easy to view if your webpage is coloured. But also be sure to focus these elements on your desired audience – whether that be young people or an older crowd and make sure it also reflects your brand as a whole.
Your website’s design is one of the most important factors when it comes to growing your business. A good design can be what draws people into your business, what makes them spend time on it and what makes them revisit it, time and time again.
If your website provides a positive user experience and sets itself apart from your competitors, you’re ultimately going to continue to succeed and grow.