Know matter what type of business you run – whether it’s online or offline – you should know what Search Engine Optimization (SEO) is and why it’s important to increase traffic to your website which will ultimately bring you sales. First, we’re going to start with the basics.
WordPress is by far the most popular open source CMS (content management system) – around 60% of all websites use WordPress and for good reason. In fact, over 10 million websites use WordPress, with 500 new ones added each day, according to the latest statistics.
In this blog article, we’ll go through the reasons why you should choose WordPress over other CMS systems such as Shopify, Wix, Joomla or Drupal.
WordPress Is Easy to Use
It’s a simple system which you can use with only minimal coding or even no coding skills. It just takes a single click to install and WordPress is ready to go. Once installed, you can start creating and publishing pages to your specifications. It’s possible to customize colours, design, and even features of a WordPress theme. If you still feel hard to use there are literally hundreds of tutorials out there for you to learn from.
WordPress Is Free and Open Source
As we mentioned, WordPress is free to use, edit and redistribute. That’s why you can easily find its original source codes publicly available. Because it’s free it ensures there are plenty of options and support available if you need it. There are no monthly or yearly fees from WordPress – you just have to pay for a domain and hosting.
Create Any Website With WordPress
Today, WordPress has a lot of versatility and gives you full flexibility to create any type of website. It has a wide range of themes and plugins increase its functionality to a great extent, giving you the ultimate flexibility.
You can build anything from an infomercial site to an ecommerce website which you can use to sell your products online. WordPress gives you several powerful plugins like WooCommerce and WP eCommerce that make it easy to handle shipping and taxes.
WordPress is also quite good for supporting membership website. For example, you can sell subscriptions of any premium service or digital products that you have.
Lots of Troubleshooting Help Available
WordPress has a massive community of active users and developers. Its well-maintained support forum contains millions of queries and solutions to troubleshoot problems. You can also search for your query to get the answer to your question. Post your questions unhesitatingly, and you’ll get a solution almost immediately.
Apart from its official forum, there are a number of other WordPress dedicated forums run by developers where one can ask queries and get solutions if you have more complicated or specific problems.
WordPress Has High Security
WordPress has a high-security standard which is extremely important for any business. If your site is down, you lose money, customers, and potentially data.
Since WordPress is so popular it also makes sense that hackers are continuously trying to find loopholes to get into your backend. But not to worry. Regular updates provided by WordPress strongly protect you from this vulnerability. You should also ensure you have regular backups just in case.
WordPress Is Easily Integrated With Any Application
Default WordPress has a lot of built-in functionality but you can even make it more powerful with plugins. When you install Plugins, it will add extra functionality in your WordPress website. Some plugin and free and others are premium. There are around 41000+ plugins available at WordPress repository.
WordPress Is The Most SEO Friendly
What’s the point of having an amazing, beautiful website if nobody can find it, right? Google and all search engines show and rank websites in search results on the basis of various predefined parameters.
The more parameters you fulfill, the better your website ranks in search results. And WordPress checks all those boxes. Things such as fast loading speed times, navigation, site maps, and social media integration are all things that are easy with WordPress.
One advantage WordPress has over other CMS’s is user experience. Of course, user experience is great for the individual user, but with Google concentrating on how flexible a CMS is, it gives WordPress an extra boost.