Today we share with you 5 expert SEO tips to push your traffic, that has allow us to nail it every time!
Search Engine Optimization (SEO) is like a car race, except the race is to make it to Page One on search engines like Google and Bing. In this race, you have several different types of cars, such as Car #1 (Content), Car #2 (Link building), Car #3 (Technical SEO), Car #4 (Social Media) and Car #5 (Keyword Research).
In this race, the cars are not racing against each other. They are racing with each other, each attempting to fit in simultaneously on your website. Once you gain momentum with one “car”, it can help boost your rankings and traffic.
According to Brian Harnish, lead SEO at iLoveSEO, “When you have both elements – rankings and traffic – performing well, you can expect higher conversions as a result”.
In a previous post I talked about maintaining a high ranking by practicing white hat SEO, something we, here at Best SEO in Canada, are very good at. Btw, if by some miracle you don’t know what SEO is, let me just say it is a term used to describe the process webmasters’ use to make a website rank higher in search engines like Google and Bing.
In today’s article, I will share with you five expert SEO tips to push your traffic–and how we nail it every time, because I am the best SEO in Canada: Someone RAD who makes Rad Websites, equipped with all the latest best practices and technology, and the creator of high-functioning, complex e-commerce stores that perform. Which brings me to:
Number 1 – A well-designed website
It doesn’t matter how many Ads you purchase (and we hope you don’t because we hate PPC), if you don’t have a well-designed website, the traffic you worked so hard to gain will “bounce”. That’s right! They’ll say, “See yah later”, and you can bet they will not be sharing your link with anyone either.
A well-designed website is a RAD website. If you’re reading this article then it means you’ve seen our website. And since ya’all know I love to brag, you won’t be surprised if I say it is one of the best websites on this superhighway. A well-designed website has a sitemap-whether created by you or generated by Google or Bing.
However, it is vital, as it provides search engines like Google with the necessary information to swiftly crawl and index site pages, audio and video. As a matter of fact, in order to appear in Google News, your website must have a sitemap.
On the front page of your website should be several or one main image that has been optimized for search images. See Number #3 below. Your blog (and I am presuming you have one. If you don’t, then you really need to stop reading this post and contact me NOW!) must be discoverable on your front page.
Do I have to say that the link should lead to your latest post? A well-designed website has a well-chosen name, and on the backend, uses relevant keywords. More on this later (see Number #4 below).
Last, but not least, a well-designed website looks just that: well-designed. It is pleasing to the eye. Believe it or not, visitors are turned off by unattractive websites. What will happen is that they will visit your site because you’ve implemented all these expert SEO tips I’ve shared with you, but they will not stay, and they will not return.
Those are potential clients. Solid leads. Lost revenue. So my number one expert SEO tip is that you build a well-designed website to attract people and spiders. At Best SEO in Canada, we make sure people enjoy being on our client’s RAD website, want to come back, and tell all their friends.
Number 2 – A Fast Website
So you have a well-designed website, but because you chose our competitors it’s not a RAD website. Chances are it is not fast. Are visitors waiting up to 30 seconds for your site to load? Guess what? You’re losing revenue.
If your website takes longer to load than the time it takes for you to say Search Engine Optimization, your bounce rate will be high. Check to make sure your third-party plugins are not bogging down your website. If so, either optimize them or lose them.
Do you really need them though? Check also the size of your image files. I am not saying a fast website will drive traffic to your website. However, it certainly won’t convert that traffic.
Remember my analogy of the race at the beginning of this article? Well, think of a fast website as Car #3, and in this race, the cars work together–not compete against each other.
Number 3 – Optimized Images
Well, I’ve been talking so much about images that I might as well tell you about them now. Let me ask you a question. Are you making the most of the image “alt text” option? Here’s the thing.
Search engines cannot really see the bright, colourful images you upload to your website. They depend on alternate text, what they call “alt attributes” that helps them categorise your lovely images. As the name suggests, it is a description of the image.
You might think it is too much bother and so may choose not to add images. That would be to your detriment. Images are very important to a website as they not only highlight your product(s) or service(s), but also break up large text blocks to keep readers engaged with your page.
Images are important, so you should take time to optimize them. In addition to describing your image for the search engines and persons with devices that cannot load images, you should shrink your images to manageable sizes. And what I mean by that is to ensure your website can manage the size of the image.
Search engines hate sites that are slow in loading, and one of the major causes is large image files. And while we’re on the subject: Ensure to save your images as either JPG or WEBP.
Number 4 – Use relevant keywords
As mentioned earlier, a well-designed website uses relevant keywords. And this will push traffic to your website. The fact you’re reading this article is proof that our relevant long-tail keyword worked. I hear you asking: What are keywords? I like PCMagazine’s simple answer: “They’re the main words that lead people to your site”.
See our previous article here, there we explained long-tail keywords. Keywords must be strategically placed throughout your website in articles, images, videos, etc. You should also place them in your website’s URL, header tags, meta descriptions, and alt attributes.
Number 5 – Write descriptive meta files
The final SEO tip to push your traffic that we nail every time that I’m going to share with you is meta descriptions. Visitors to a website usually read the first few lines in a search result to see if the information matches what they are looking for.
This “snippet” of information below the page title or mini paragraph is what we call meta description. So we don’t need to convince you of its importance. Search engines allow you approximately 150 characters, so you are at liberty to say all that you wanted to that couldn’t fit in your page title. It is here you would want to also place your long-tail keyword.
Your meta description should explain the purpose of your website. As it is the second thing searchers see (after the title), you want to ensure it provides enough information to induce that coveted click to your website–wat we SEO experts call a “click through”.
Subsequently, you may be tempted to put all your keywords in your meta description. Don’t! That’s what Google describes as keyword stuffing, and they will penalize you for it. See our article on worst SEO practices.
That’s it! That’s my 5 expert SEO tips to push your traffic. Have a well-designed website; have a fast website, optimize your images, use relevant keywords and write an informative meta description that tells the purpose of your website. These 5 SEO tips are just the tip of the SEO iceberg. I didn’t even mention mastering internal links, which is another potent one.
However, I believe if you implement these five SEO tips you will see more traffic coming your way. Can AJ Frey push traffic to your website? You found me on page one, didn’t you? The fact you’re here is proof we nailed it! If I can do that for myself, just imagine for a moment what I can do for you!
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Need to push traffic to your website but don’t have the time or expertise to apply these 5 expert SEO tips? Give us a call or send us an email. We believe we have the best and most affordable SEO packages in Canada.