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Best Free SEO Tools

There are hundreds if not thousands of Search Engine Optimization (SEO) tools you can use and they can get pretty pricey if you’re not careful so you need to be picky which ones you pay for and which ones you use a free version instead.

Thankfully there are tons of free ways you can check different SEO attributes and rankings which can save you both time and money. Here are some of our favourites at Radwebsites.

1) Small SEO Tools (Free)

This site is one of the best ones out there because it has all types of free tools you can use in order to do keyword research, site analysis and even check your competition. A part from Google’s own tools, this is probably the best you can get without entering in your credit card information. While you can’t go as deep as some of the paid tools, Small SEO Tools is great for people who want to be able to fix some of the more common SEO issues without spending a ton of time and effort.

How To Use This Tool

Enter your website into any of the offered tools but I would recommend start with the SEO website checker, especially if you’re looking for some quick SEO wins. This tool will give you an idea of how you score and how you stack up against your competition. You can then dive deeper using some of the other tools.

2) Google Analytics (Free)

This is the tool you must definitely use on a weekly basis, even if you don’t really care about SEO. Google Analytics tracks all your traffic to your website and you can analysis which marketing channels are working and which aren’t. You can see what pages your clients are most gravitating towards and which ones need improvements.

How to Use This Tool

You need to sign in to your Analytics account to start using this tool. Once you have added your website, navigate to the Tracking code under the property column and copy the code. Paste the tracking code in your SEO plugin. We recommend either Yoast or All In One SEO.

You should get verification that you’ve done this correctly. It will take a little time to get used to navigating Google Analytics as there are so many different options and customizable features but once you do, you’ll see the power of it.

3) Google PageSpeed Insights (Free)

Google PageSpeed Insights is a tool that checks the speed of your site and provides suggestions to how to improve it. Page loading speed is one of the most important elements of a website. Better site speed leads to increased user satisfaction and higher rankings.

How to Use This Tool

Enter your website URL, click the “analyze” button, and the tool will automatically check the speed and overall user experience of your site and provide a score – for both desktop and mobile. You need to opt for a score above 90 to offer your users a better site experience and to increase your chances of ranking higher in the search results.

4) Google Search Console (Free)

Formally Google Webmaster, this is yet another Google tool that allows you to search for errors on your website that could potentially harm your SEO score. Primarily it allows you to check and submit a sitemap which is the overall architecture that Google views your site in.

How To Use This Tool

You’ll have to sign into your Google Search Console or create a new account if you don’t have one already. Once you are in you’re account you’ll have to attach it to your website. You can do this in a variety of ways including through domain access, your website code or a website plugin. Once you have hooked your website up, you’ll able to navigate with the bar on the left-hand site which will give you a variety of options.

5) Mobile-Friendly Test (Free)

Mobile-Friendly Test is a free tool that lets you check the responsiveness of your website on a mobile device. With Google’s emphasis on mobile-first search queries on mobile devices are at least 50% in your industry — and in many cases more. Therefore it’s important to optimize your site for mobile devices.

How to Use This Tool

Enter the URL of the site that you wish to test and then click the “run test” button. In just a few seconds, you will know if your website is mobile-friendly or not.

6) Ahrefs Backlink Checker (Freemium)

Ahrefs offers a free back-link checker that allows you to check the top 100 links pointing to any website. Back-links are important because they are one of the ways Google checks to see how popular your website is and whether the website provides useful information.

How to Use This Tool

Enter the URL that you want to analyze and the tool will not only show you your domain rating score.

7) Keyword.io (Free)

Keyword research is undoubtedly one of the most fundamental tasks that every SEO specialist needs to perform, but researching is a time-consuming process without access to the best tools. Keyword.io is an easy and free alternative to Google’s Keyword Planner and it offers lots of relevant keyword suggestions for every type of research.

How to Use This Tool

Enter your main keyword in the search box, click on the desired search engine or platform, and then select the targeted country from the drop-down list. Once you press search, a variety of options will appear.

8) Moz Local (Free)

Moz has a free tool called Moz Local which is great for local businesses that want to be found within a particular neighborhood. Moz Local offers a comprehensive view of a website’s profile and web presence. By analyzing the most popular online directory’s, it gives a score on how well you rank and where you can improve. A great thing about this tool is that you don’t need a paid Moz account in order to use it.

How to Use This Tool

Enter the company’s name and street address and click search. It will take up to 30 seconds to analyze and will display where that company is indexed and where you could add it for improved search results. It is particularly useful to create links from sites like Yelp, Facebook, and Foursquare which will increase your domain authority.

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