Search Engine Optimization is constantly changing like most things online. Google is getting smarter and as a result, marketers need to react accordingly that means some old tactics that marketers used in the past no longer boost your search results. Here are five tactics that used to work great but now actually demote your website.
7 Ways to Make Your Digital Marketing Strategy Totally Rad
Digital Marketing Is Important Becaaaaaause- Raise Your Hand!
We all know the importance of digital marketing in today’s world.
In an online driven world, a solid digital marketing strategy is one of the strongest tools you can pull out of the box- but the online space is insanely competitive.
Makes sense though. In comparison to off-page efforts, the ROI of online marketing is through the roof.
✔More than 46% of consumers will check their smartphones before getting out of bed.
✔Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone.
✔There’s 369 active monthly users on Twitter alone.
✔3.03 billion people actively use social media around the world.
✔20% of users will read the text on a page, but 80% will watch a video.
✔60% of consumers click on mobile ads at least weekly.
✔Two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week.
✔Businesses make an average of $2 in income for every $1 they spend in AdWords.
✔A delay of one second in mobile page response can reduce conversions by 7%.
And guys, these are just a handful of stats that help drive successful digital marketing strategies around the world.
Throw These 7 Things Into Your Digital Marketing Strategy
If you’re looking to improve your digital marketing strategy, we have some rad tips to help you out.
From fun, flashy content to the not so fun techy parts, incorporating these into your online strategy will boost your profitability and help get you seen online.
Make Sure Your Mobile Compatible (& Not Just Your Website!)
Look around, and you’ll see everyone on their smartphone.
Seriously, the use of smart phones- even for online shopping- has near triumphed desktops and tablets.
If your website isn’t mobile compatible, you’re going to have a real tough time getting seen online. If your websites design, load time and content isn’t optimized for mobile, Google won’t like you.
Did yah know? Google gets just over 53% of ALL their traffic from mobiles.
Mobile optimization for your site is crucial, since 50% of people report they would use a brand less if their site didn’t work well on their phone- even if they already liked the brand!
Well the same percentage report that it indicates to them that a business doesn’t actually really care about their business.
But if you really want to step your mobile game up, leading online marketers see app development and mobile only PPC campaigns as an essential part of their marketing mix.
PSA- Adjust your social media campaigns for mobile as well- content, imagery & messaging will differ.
The world of smart phones is quick, and it’s busy. You also have limited screen space, so while you can get away with a touch of lengthiness on desktop, you certainly can’t on mobile.
Offer Online-Specific Promotions & Discounts
Just how a retail space entices customers by offering deals and promotions, your online efforts should do the same.
Again, the Internet is a busy place- stand out from the crowd and reward your customers.
It will also drive traffic to your website, increase brand loyalty and encourage sharing- (which is basically like the online world’s version of word-of-mouth.)
Video Marketing is THE Thing
Video marketing has surpassed every other form of online marketing out there.
Like, by far.
As we mentioned earlier, 80% of people will watch a video compared to only 20% of people who will sit there and read text.
Video marketing thrives off peoples busyness and laziness (the irony, we know.) It also thrives off peoples need for visual stimulation.
YouTube marketing may not actually work for everyone, but shaping some of your content as video rather than text is a sure fire way to increase engagement and conversion rates.
43% of people visited a company’s website after viewing a video, even if they’d never heard of the brand before.
Interact With Your Customers Online
If a prospective customer walked into a retail store and was ignored, we could likely all countdown to the bad Yelp review to come.
It’s the same online.
Whether communication is digital or in person, it still does the same thing. Communicating with your customers through your blogs, social media and website no only increases your organic traffic, but also builds rapport with prospective and continuing customers.
Don’t only comment on your stuff though. Engage in your online community, whether it’s local businesses or forums related to your brand.
Engaging with customers already at your door is a pillar in inbound marketing– which, if you haven’t read up on, you really need to.
Don’t Ignore Email Marketing
Email marketing is powerful. There’s a conception out there that email marketing is annoying or spammy, but it actually proves to be one of the highest converters out there.
That is, if it’s done correctly.
Multiple emails a day, (or even a week) with no personalization and poor design will send you to the block list faster than a toxic ex-partner.
But highly relevant, valuable and personalized messages sent at high converting times can be a money making addition to your digital marketing strategy.
Email marketing has a $40 ROI to every $1 sent, which is over double PPC ads at $17 to $1.
Don’t Forget Your Call to Actions!
If a customer can’t see a call to action on your website, ad or social media post within 3 seconds, they’re likely going to miss it.
Call to actions (or if you want to be really cool and hip, CTA’s) increase conversion rates by a ten-fold. They are the driver between converting a browsing customer to a paid customer.
Yet, it’s one of the most under-utilized tools out there.
Diverse Your Online Marketing Budget
It’s great to say you’re going to throw $3000 a month for your online marketing ventures.
But even if you stick within that budget, not knowing where it’s going or what it’s being spent on means your money isn’t being spent wisely.
Breaking it down into social media, website and blogging isn’t much help either.
You will want to know how much is being spent on each platform, yes. But you’ll need to dial those metrics in tighter than that. For example, you’ll also need to understand the dollars behind customer acquision vs. customer retention.