The Challenge

As you may already know, there are an infinite number of things you can test on your site to help you increase sales

From layout to copy to design, there are limitless combinations of changes that may improve your visitor to sale conversion rate.
But what’s “enough” when you’re just starting out? What elements should you focus on testing before rolling out your traffic campaign?
Changes that may improve your visitor-to-sale conversion rate. But what’s “enough” when you’re just starting out?
What elements should you focus on testing before rolling out your traffic campaign?

Enthusiasm, commitment and a long list of satisfied clients wasn’t enough for Oh My Dog News to achieve the growth they wanted. To get ahead of the competition, they partnered with OMG on a digital solution engineered for market success.

40%

Increase In Organic Traffic

318%

Growth In Readership

86%

Inbound Sales Leads Increase

Industry: Pets, Publication
Services Provided: Rad Website, Content Marketing, SEO
Achieved: 500000 readers in first year

Andrew Karter Client
Aliya Bahati

Owner Oh My Dog News

Key Problems

  • Wanting to boost domain authority to dominate fierce market competition

  • Create a site structure that will enhance SEO
  • Onsite optimization to make their website appeal to both search engines and users
Oh My Dog News

Our Approach

  • Optimizing the website and content structure to improve the SEO ranking of their website
  • Cutting edge technical onsite optimisation to streamline search and website performance
  • Get more high authority and traffic driving links by increasing domain authority

SEO was about achieving significant uplifts in rankings, traffic, and revenue. They were ambitious in becoming the market leader online for advertising agencies. To achieve their version of success we customised a 24 month campaign. The core strategy leveraged:

“The theme is always up to date with the changes of wordpress, following everything that’s happening. I’ve never had anything break with the update. Overall, the best theme I’ve tried.”

Oh My Dog News
Lenna Emmer

Marketing Consultant Expert

Let’s Make Things Happen

AJ Frey

Founder of Rad Websites

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