The Challenge
With any non-profit organization, you need a good online presence to attract donations and gain trust within the community you are trying to serve. We created a digital strategy for Animal Food Bank (AFB). With a good digital presence we helped AFB collect and delivered 255000 Kgs of food to pets in need.
From layout to copy to design, there are limitless combinations of changes that may improve your visitor-to-sale conversion rate.
But what’s “enough” when you’re just starting out? What elements should you focus on testing before rolling out your traffic campaign?
Changes that may improve your visitor-to-sale conversion rate. But what’s “enough” when you’re just starting out?
What elements should you focus on testing before rolling out your traffic campaign?
Enthusiasm, commitment and a long list of satisfied clients wasn’t enough for Cambie Roofing to achieve the growth they wanted. To get ahead of the competition, they partnered with OMG on a digital solution engineered for market success.
40%
Increase In Organic Traffic
318%
Growth In Keywords Indexed
86%
Inbound Sales Leads Increase
Industry: Non-profit
Services Provided: Rad Website, Content Marketing, SEO, Strategy
Achieved: 120% increase in donations
Nicole Frey
Owner: Animal Food Bank
Key Problems
Our Approach
SEO was about achieving significant uplifts in rankings, traffic, and revenue. They were ambitious in becoming the market leader online for advertising agencies. To achieve their version of success we customised a 24 month campaign. The core strategy leveraged:
“The theme is always up to date with the changes of wordpress, following everything that’s happening. I’ve never had anything break with the update. Overall, the best theme I’ve tried.”
Lenna Emmer
Marketing Consultant Expert
