The Challenge
As you may already know, there are an infinite number of things you can test on your site to help you increase sales
From layout to copy to design, there are limitless combinations of changes that may improve your visitor to sale conversion rate.
But what’s “enough” when you’re just starting out? What elements should you focus on testing before rolling out your traffic campaign?
Changes that may improve your visitor-to-sale conversion rate. But what’s “enough” when you’re just starting out?
What elements should you focus on testing before rolling out your traffic campaign?
Enthusiasm, commitment and a long list of satisfied clients wasn’t enough for Oh My Dog News to achieve the growth they wanted. To get ahead of the competition, they partnered with OMG on a digital solution engineered for market success.
40%
Increase In Organic Traffic
318%
Growth In Readership
86%
Inbound Sales Leads Increase
Industry: Pets, Publication
Services Provided: Rad Website, Content Marketing, SEO
Achieved: 500000 readers in first year
Aliya Bahati
Owner Oh My Dog News
Key Problems
Our Approach
SEO was about achieving significant uplifts in rankings, traffic, and revenue. They were ambitious in becoming the market leader online for advertising agencies. To achieve their version of success we customised a 24 month campaign. The core strategy leveraged:
“The theme is always up to date with the changes of wordpress, following everything that’s happening. I’ve never had anything break with the update. Overall, the best theme I’ve tried.”
Lenna Emmer
Marketing Consultant Expert
