Search Engine Optimization is constantly changing like most things online. Google is getting smarter and as a result, marketers need to react accordingly that means some old tactics that marketers used in the past no longer boost your search results. Here are five SEO tactics that used to work great but now actually demote your website.
1. Keyword Stuffing
This one is the most obvious on the list of SEO Tactics. “Keyword stuffing” refers to the practice of loading a webpage with too many irrelevant keywords so your content doesn’t make any sense. These keywords appear in a list or group, out of context, or repeated an inadequate number of times in an attempt to appear relevant to search engines.
What To Do Instead:
While mindlessly stuffing your content with keywords won’t do you any good, you can still take search engines into account and optimize your content effectively When analyzing your content for the intent behind it.
2. Creating Low Quality Content
Getting low quality content written in India for five or ten dollars isn’t going to cut it anymore. Nobody wants to read useless content and as a result Google will downgrade it. Writing high-quality articles for your website takes loads of time, money and effort.
What To Do Instead:
Check your website for low-quality content straight away, as it might be affecting your rankings. It’s better if you write fewer articles but of higher quality. Also consider writing longer articles with plenty of amazing graphics and infographics.
3. Creating Irrelevant Guest Posts
Since the early days of SEO, there has been loads of buzz around guest posting. People used to guest blog no matter how relevant the blog was or not. Guest blogging is not okay if you’re doing it solely for link building and is irrelevant. Google will sniff out irrelevant guest blogs and degrade your site.
What To Do Instead:
If most of known link building techniques are harmful and dangerous, what is there left to do in terms of improving your rankings with links? First you might have to remove some links for your rankings to go up. Second build links that actually add value to the viewer and give him or her more information on what they are seeking.
4. Heavily Using Anchor Text On Internal Links
An internal link is a link that points to another page on the same website. An anchor text is the clickable text in a hyperlink that often appears in blue.
Using internal links is essentially good for both the user and the search engines. It’s helpful because it allows the user to navigate a website and easily find the information for which they came to this website.
What To Do Instead:
The critical thing about internal linking is that your site structure should be shallow and logical, so focus on that instead of keyword-stuffing your links. Ideally, you should keep all your important pages not more than 3 clicks away from the homepage.
5. Creating Pages For Each Keyword Variation
Creating pages for each keyword variation was a tactic used years ago, when keywords, not intent, dominated the Google’s indexing methods. You’d want to have the maximum capacity to target each possible keyword individually.
What To Do Instead:
Throw your effort into creating well-structured, informative, and visually appealing landing pages for your products and services. Fit your keywords in a natural way into your content, headline, title. Here’re you can find the guide on how to build perfectly optimized landing pages.
Conclusion
Are you guilty of any of these SEO tactics? If you are that’s okay, most of us are. But it’s important to get updated on the latest tactics and stay in tune with Google. Google doesn’t tell you exactly how to increase rankings but they do give you important clues in what to do and what not to do.
Please reach out, we are happy to guide you through the entire process. The entire team here at Rad Websites wants to help make you stand out and be RAD!
