Most businesses, even ones that sell only online should be leveraging a location-based strategy. To do that the first step is creating a Google My Business listing. Google My Business is free tool from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities.
No matter what type of business you run – whether it’s online or offline – you should know what Search Engine Optimization (SEO) is and why it’s important to increase traffic to your website which will ultimately bring you sales. First, we’re going to start with the basics.
What is Search Engine Optimization?
SEO is the process of increasing the online visibility of your website in a search engine – aka Google which is really is the only search engine that matters.
As a rule, the more frequently a website appears in a search results list, the more visitors it will receive from people Googling.
There are billions of web pages and in order to organize all these resources in a manageable way, Google constantly crawls each website with their bots, scanning each page for certain criteria. Google assesses the usefulness to the end user based upon a number of different criteria (which we’ll get to later in this post).
Although not always the case, Google generally functions on the concept that the more popular a page or a website is, the more important the information will be for its customers and the higher it will rank.
Why Is SEO So Important?
People trust Google to find them the results they are looking for. Nowadays its so easy to find information online, it’s almost second nature. If your website or blog is top-ranked for a certain topic, then there is a higher probability for users to come across your website, read your article and even purchase your product.
If your website is properly optimized, it will enhance your search engine visibility and credibility. By writing a quality content, you encourage others to link to it, increasing your results. What’s more, quality content makes you an expert, making the job of selling your product or service that much easier.
The Fundamentals Of SEO
Here are three steps we recommend you should take if you want to dive into SEO by yourself. There is a lot more technical details, of course, that goes into building strong SEO, but here are some basic things you can do.
Step 1: Do your keyword research
Before you even begin to create content, take time to do keyword research. There are many ways that you will benefit from this in the short and long run.
You can find and focus on popular, searched ones. Play safe at the beginning and write on topics that people are already searching for information about. Of course, if you have already identified your buyer personas, you’ll already be familiar with what topics they are interested in.
If you’re stuck there are plenty of Keyword planner tools you can use. You’ll find related keywords on the related search terms at the button of Google’s search results. By simply typing a keyword, you can get more suggestions related to your original input.
Step 2: Meta description
The meta description is a short paragraph in the code of a webpage that introduces the main points of your website or your article. It’s basically a summary, that searchers can read at a glance.
A well-defined meta description can give your website a high click-through rate, rank it in Google results pages and help to convert visitors into leads or even customers.
Create a 155-character meta description, place your main keywords (from the research you did previously) in the description and introduce your value proposition of your website. Always keep what is your customer in mind and phrase your meta description as the solution to their pain points.
Step 3: Create Content
Google loves fresh, relevant content which helps establish your authority on a given topic, you’re working to be considered an expert on all aspects of a specific niche.
With this in mind, don’t target just one keyword. Research all keywords that are related to your field of expertise. This strategy will allow you to keep top of mind of both your customers and Google – a win, win situation.