Most businesses, even ones that sell only online should be leveraging a location-based strategy. To do that the first step is creating a Google My Business listing. Google My Business is free tool from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities.
Search Engine Optimization is constantly changing like most things online. Google is getting smarter and as a result, marketers need to react accordingly that means some old tactics that marketers used in the past no longer boost your search results. Here are five tactics that used to work great but now actually demote your website.
It’s no secret that in the age of social media infographics are popular. Chances are you see at least a dozen a week, more if you’re spending significant time on Facebook, Instagram, or Pinterest. Many popular websites use infographics to quickly get information across to their readers and they often go viral on social media. More importantly, a good infographic can help you build quality backlinks and enhance your website’s SEO.
Know matter what type of business you run – whether it’s online or offline – you should know what Search Engine Optimization (SEO) is and why it’s important to increase traffic to your website which will ultimately bring you sales. First, we’re going to start with the basics.